I started my career measuring trees. Now I help companies measure what matters.
My path into data analytics started in an unusual place: the forests of the Philippines. As a Licensed Forester with a degree from UP Los Baños, I spent my early career in non-government development work, sustainable forest management, and community development. That work taught me something fundamental — what you cannot measure, you cannot manage.
Over time, that principle carried me into the world of business data. I've built dashboards, automated workflows, and designed decision-support systems across healthcare operations, healthcare staffing, BPO, maritime infrastructure, e-commerce, video and media, SaaS and product operations, finance, and sustainability-related sectors.
I work across tools such as Power BI, Tableau, SQL, Python, Salesforce, HubSpot, and Zapier, but the real value I bring is not just technical delivery. It is the ability to turn fragmented data into practical systems that support better decisions, clearer accountability, and more efficient operations.
My background combines technical analytics with real-world business understanding. I am currently pursuing a PhD in Data Science at the University of the Philippines Diliman, and I bring to every engagement a practical approach shaped by both field experience and business problem-solving.
